We recently shot a podcast session for TLC’s hit new show, My Big Fat Fabulous Life, which is set right here in Greensboro, NC. The show’s star, Whitney Thore, had a great personality and was fun to work with! Also along for the shoot were her mom, Babs, her roommate, Buddy, and her dance partner, Todd. We shot with two cameras for Discovery and TLC’s social media efforts.
We recently had a fun opportunity to shoot and edit an episode for the Sports Illustrated Tailgate Tour 2015 at the Virginia Tech/Ohio State football game on September 7th, 2015. The video was shot, edited and delivered within 24 hours and is now live on the Sports Illustrated website!
Featured are Chef Michael Isabella, Pro Bowl NFL player Bruce Smith, and host Chris Arnold.
Click here to see the video on Sports Illustrated Campus Rush.
If you don’t know how to do something, the most popular go-to move is launching an Internet browser and quickly Googling your inquiry. Within moments, your answer is in hand and you immediately feel you have conquered the world. Google, which owns YouTube, reported that “how-to” searches on YouTube are growing 70 percent year-over-year for mobile users. If you are one of these people, welcome to Google geekdom.
Organizations can leverage the power of consumer habits and behaviors of searching for content on YouTube by creating how-to videos surrounding their product or service.
For example, a furniture retailer may create a how-to vlog (video blog) on how to properly clean microfiber sofas (all the moms with toddlers rejoice!); or an event planner may create a video on how to properly place silverware for a dinner party (because we all know which fork to use, right?).
Consumers are steadily turning to YouTube for videos to deliver information quickly and in an engaging format, especially when it comes to how to do something. Most of us can admit to being visual learners, and would rather be shown how to do something instead of reading. The explosion of YouTube info-centric videos is a testament to our disdain for long instruction pamphlets. Want proof? Just type in ‘Ikea furniture assembly’ on YouTube. Case closed.
If you want to create your own how-to videos, here are some things you need to do to get started:
Remember, when creating how-to videos, you are representing your brand and product, so take heed when trying to do your own without the help of a video professional. For more information about how-to videos and Web videos, contact Gefen Productions to get your brand moving.
The folks here at Gefen Productions are at it again, winning awards for their clients. We are proud to announce that we’ve won a Bronze 2015 Telly Award!
“The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable tv commercials and programs.”*
This award series was launched in 1978, and we’ve won dozens of these awards in the past. However, this is our first award featuring hand-drawn animation special effects by our in-house editor, Lee Allred. This video was produced as a waste management promotional piece for B2B relationships for waste management company, Otto USA.
Check it out here: https://vimeo.com/87005903.
*From the Telly Awards website
There’s a lot to be said about re-using things. You can recycle old rubber tires and plastic water bottles, so why not re-purpose video content? In fact, if you leverage them correctly, they will provide content for your brand or product on a lot of different levels.
Say you’ve recently produced a commercial, product video or recruitment video. There can be life beyond the video’s original purpose! Here are some insights on how you can re-purpose video content professionally to increase ROI for your company.:
In fact, a study by Experian found that of companies who included GIFs in their emails, 72 percent revealed that their messages have higher transaction-to-click rates.
Just because you used a video on social media doesn’t mean you can’t use that same video on your website or in a blog. Don’t be afraid to use your video content in multiple arenas, when appropriate.
With the invention of sites such as Hulu and Netflix, most of us know the feeling of losing track of an entire day as we binge watch our favorite series. No? What about watching videos of funny cats, product demonstrations, or those funny Buzzfeed compilations? It’s hard to meet anyone these days who doesn’t watch a lot of video, either online, on television, or on their smart phones. If you knew that consumers were spending several hours watching video every day, would you invest in video content marketing? According to research from eMarketer, you may want to carve out a chunk in your marketing budget for video content if you want to keep your brand in front of engaged audiences.
eMarketer recently revealed that consumers are watching 5.5 hours of video content on average and 20 percent of that time is spent watching digital content every day. That’s a lot of air time. Aside from wondering what people do at their jobs all day, it begs the question: how can you get in front of this trend and in front of your target audience?
Another study from LiveClicker found that about 57 percent of retail brands reported that they saw average order values increase when users watched just one video they had produced. Sales also doubled when people watched 10 or more videos.
Video content comes in any forms, including but not limited to pre-roll ads, corporate videos and promos, video blogs, commercials, recruitment videos, question and answer segments, interviews, and product showcases.
Videos are a powerful sales tool because they can give consumers a more comprehensive look into the product, how it works, its features and functionality, which is much more than pictures alone can do.
For example, online shoe retailer Zappos understands the power of online videos. For each and every product, Zappos has created product videos that showcase the item, provide a detailed description, and give consumers an up close and personal look at the product they are trying to sell. Consumers are able to visualize the item fitting into their lives, feel more comfortable with the quality of product, and feel confident in their purchase.
Getting consumers to watch a video is the easy part; the trick is to convert them into customers. Your strategy can either make a video nothing more than an entertaining piece or a critical part of your sales toolbox. Be sure the point of your video is clear, there is a definitive call to action, and that it keeps your audience’s attention.
For more information about video content marketing and how to increase your sales, contact Gefen Productions to get your brand moving.
If your company’s website content is a total snore, there’s still hope for you to create an enchanting experience with your would-be customers before they hop off your site and go on to greener pastures. The path to replacing content is a simple one: Add more videos.
Quick and informative videos not only add unique content to your site, they also provide fast content without having to read paragraphs of information. Who has time for that? You may think there’s no way to incorporate videos into your paper printing company or sock manufacturing business (we’ll use these for examples), but here are five easy ways to do just that.
There are a lot of different ways to incorporate video into your website content. After all, a study by Unruly discovered that those who watch videos are 97% more likely to make a purchase after viewing it and become 139% more aware of your brand! For a professional looking video, hire a video production company to shoot and edit it for you. You’ll save time and money.
Gefen Productions has been a leader in video production NC since 1983. We stay up-to-date with new innovations and production technologies. As a result, the service we offer our clients is unparalleled.
Our experienced crew offers complete video production services, putting your vision into motion.
Our capabilities include video production for web, corporate communications, broadcast, news and entertainment. We can take a project from concept to completion, or provide individual services such as shooting, editing and formatting video for the web.
[vc_row][vc_column][vc_column_text]Gefen Productions produces web videos. From shooting & editing to formatting the video to play well on the web, we can do it all. In fact, most of the videos we produce are posted to the web. Your web video should stand out, look great and convey your message. We have produced hundreds of successful web videos and can help you produce one, too.[/vc_column_text][/vc_column][/vc_row]