Tag Archive for: video production nc

Goodwill Industries of NW NC Video Shoot

goodwill still RS

We are thrilled to partner with Goodwill Industries of Northwest NC in their promotional efforts by providing video production services for them. We recently got to do a shoot with our camera crew tucked neatly into a SUV while filming one of their staff. Thankfully, no one got car sick!

Videos Aren’t Just a One-Trick Pony: 4 Ways to Re-Purpose Video Content

Good Looking Young Nerd Smart Guy Man Using Tablet Computer

There’s a lot to be said about re-using things. You can recycle old rubber tires and plastic water bottles, so why not re-purpose video content? In fact, if you leverage them correctly, they will provide content for your brand or product on a lot of different levels.

Say you’ve recently produced a commercial, product video or recruitment video. There can be life beyond the video’s original purpose!  Here are some insights on how you can re-purpose video content professionally to increase ROI for your company.:

  1. Website Content: It has been shown that consumers vastly choose video over text when given the option of how information is delivered and your website is prime real estate. House your product videos on product pages, introductions to the company on the company profile page, happy customer videos on the testimonials page, and your employee recruitment videos on your careers page.
  1. Social Media: We’re not just talking about posting your video on social video streaming sites like YouTube, although that should be a given. Videos are excellent content for Facebook, Instagram, Twitter and Pinterest. Studies have shown that videos and images yield higher engagement rates on these platforms than text alone. So, if you want your message seen—and heard—video is a shoe-in.

                            

  1. Email Blasts: Email marketing is not dead; in fact, it’s still a very viable way to market your product or service, with over 97% of Americans checking their email every single day. The trick is to make people want to read your emails; but if you include a video to help spice up the message—and their inbox—you’ll see greater conversions and click-through rates. Add a saucy and provocative subject line to entice people to open the email and watch your video views soar.

In fact, a study by Experian found that of companies who included GIFs in their emails, 72 percent revealed that their messages have higher transaction-to-click rates.

  1. Vlogs: Vlogs, otherwise known as a video blog, may be the missing component your blog needs to increase traffic and engagement. Like we’ve mentioned earlier, consumers actively choose videos over text to receive information. If you’ve got a great video on cool product features, don’t tell your audience about it…show them.

Just because you used a video on social media doesn’t mean you can’t use that same video on your website or in a blog. Don’t be afraid to use your video content in multiple arenas, when appropriate.

Tag Archive for: video production nc

Webcasting & Live Streaming

We work with the largest streaming firms in the country to provide webcasts and streaming presentations. We can guide you through the process of producing a media presentation distributed over the Internet using streaming technology. For example, we can help you broadcast a multiple camera panel discussion with a live local audience to thousands of computers around the globe simultaneously. You can even field questions from the worldwide audience. Or an individual can make a Power Point presentation with embedded video clips. The webcast may be distributed live or on demand. All webcasts are archived so they can be watched at any time after the live event. Take your live streaming experience to the next level.

Abby Caster, Canon

“The footage was great…probably the best of all the footage captured by any of the freelancers. Thanks very much!” – A.C., Canon

Rich Jayne, Foot Locker

“Thanks again for a great job from you and your editor. Foot Locker was very happy.” – R.J., Foot Locker

Randy Giles, Alderman Company

“I want to thank you for the fantastic service and professionalism you and your crew extended to us, Kenneth Brown, and all the folks from Summer Infant  was very pleased and impressed with the entire production shoot,” R.G., Alderman Company

Cindy Cash, Russell Agency

“Just wanted you to know how wonderful NewBridge thinks the Center Pointe Spots are! We had a meeting today and they love them. Thank you!”- C.C., Russell Agency

Kristi M. Castro, Procter & Gamble

“Mark was a pleasure to work with on our Annual Site Business results video. He was very collaborative and responsive to our needs. The process was efficient and the product was OUTSTANDING! We already had him back for our second video; one month after our first experience!”— K.C., Procter and Gamble Beauty and Grooming

Kimberly Wray, High Point Market Authority

“We’re consistently blown away by the passion, inventiveness and creativity of the entire Gefen team. Again and again, we find that the end result of any video project they undertake for us is more than we initially asked for or imagined.”—K.W., High Point Market Authority

Elise Simons, Nth Degree

“We had a significant international business opportunity with 10 days to develop a proposal and presentation.  We needed a powerful video that would present our solutions to a European audience.  Gefen Productions responded quickly and produced exactly what we needed.” —E.S., Nth Degree

Nat Bernstein, Sealy

“We when needed a five minute video to help launch our most recent new product offering, we chose Gefen Productions. Gefen Productions understood that we needed to create one vehicle to educate our internal staff, introduce and convince decision makers and motivate retail sales associates. A big challenge for one video.  With an edit here, and another one there, Gefen helped us reach our goal, on time and within budget.”- N.B., Sealy

Cassandra Foust, R.J. Reynolds Tobacco Company

You all did a wonderful job of editing and delivering the presentations to us in a timely manner. The first video is on our intranet already and it looks good.”- C.F., R.J. Reynolds Tobacco Company