Tag Archive for: marketing videos

How To Leverage How-To Videos: YouTube’s Booming Handyman Audience

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If you don’t know how to do something, the most popular go-to move is launching an Internet browser and quickly Googling your inquiry. Within moments, your answer is in hand and you immediately feel you have conquered the world. Google, which owns YouTube, reported that “how-to” searches on YouTube are growing 70 percent year-over-year for mobile users. If you are one of these people, welcome to Google geekdom.

Organizations can leverage the power of consumer habits and behaviors of searching for content on YouTube by creating how-to videos surrounding their product or service.

For example, a furniture retailer may create a how-to vlog (video blog) on how to properly clean microfiber sofas (all the moms with toddlers rejoice!); or an event planner may create a video on how to properly place silverware for a dinner party (because we all know which fork to use, right?).

Consumers are steadily turning to YouTube for videos to deliver information quickly and in an engaging format, especially when it comes to how to do something. Most of us can admit to being visual learners, and would rather be shown how to do something instead of reading. The explosion of YouTube info-centric videos is a testament to our disdain for long instruction pamphlets. Want proof? Just type in ‘Ikea furniture assembly’ on YouTube. Case closed.

If you want to create your own how-to videos, here are some things you need to do to get started:

  1. Keep it short! No superfluous, flowery language. Consumers don’t need the history of a sofa if they just want to know how to clean the cushions.
  2. Ask someone to watch your video to make sure your instructions are clear and understandable. If your test audience doesn’t understand it, you still have time to make important changes or edits to the video before thoroughly humiliating yourself online.
  3. Be sure to include text for those who prefer to read or just want to glance back at one of the instructions. You can do this by text pop ups within the video, or by offering a transcription of the video in the description area of your YouTube video page.
  4. Include keywords and optimization tactics for YouTube. Properly tagging and optimizing the description space can make your video easy to find, as well as allow it to rank higher than other results.

Remember, when creating how-to videos, you are representing your brand and product, so take heed when trying to do your own without the help of a video professional. For more information about how-to videos and Web videos, contact Gefen Productions to get your brand moving.

Consumers Bring New Meaning to the Term ‘Couch Potato’: We Watch 5.5 Hours of Video Content Every Day

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With the invention of sites such as Hulu and Netflix, most of us know the feeling of losing track of an entire day as we binge watch our favorite series. No? What about watching videos of funny cats, product demonstrations, or those funny Buzzfeed compilations? It’s hard to meet anyone these days who doesn’t watch a lot of video, either online, on television, or on their smart phones. If you knew that consumers were spending several hours watching video every day, would you invest in video content marketing? According to research from eMarketer, you may want to carve out a chunk in your marketing budget for video content if you want to keep your brand in front of engaged audiences.

eMarketer recently revealed that consumers are watching 5.5 hours of video content on average and 20 percent of that time is spent watching digital content every day. That’s a lot of air time. Aside from wondering what people do at their jobs all day, it begs the question: how can you get in front of this trend and in front of your target audience?

Another study from LiveClicker found that about 57 percent of retail brands reported that they saw average order values increase when users watched just one video they had produced. Sales also doubled when people watched 10 or more videos.

Video content comes in any forms, including but not limited to pre-roll ads, corporate videos and promos, video blogs, commercials, recruitment videos, question and answer segments, interviews, and product showcases.

Videos are a powerful sales tool because they can give consumers a more comprehensive look into the product, how it works, its features and functionality, which is much more than pictures alone can do.boy playing in the computer

For example, online shoe retailer Zappos understands the power of online videos. For each and every product, Zappos has created product videos that showcase the item, provide a detailed description, and give consumers an up close and personal look at the product they are trying to sell. Consumers are able to visualize the item fitting into their lives, feel more comfortable with the quality of product, and feel confident in their purchase.

Getting consumers to watch a video is the easy part; the trick is to convert them into customers. Your strategy can either make a video nothing more than an entertaining piece or a critical part of your sales toolbox. Be sure the point of your video is clear, there is a definitive call to action, and that it keeps your audience’s attention.

For more information about video content marketing and how to increase your sales, contact Gefen Productions to get your brand moving.

Tag Archive for: marketing videos

Get Your Brand Moving

 

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Gefen Productions has been a leader in video production NC since 1983.  We stay up-to-date with new innovations and production technologies. As a result, the service we offer our clients is unparalleled.

Our experienced crew offers complete video production services, putting your vision into motion.

Our capabilities include video production for web, corporate communications, broadcast, news and entertainment. We can take a project from concept to completion, or provide individual services such as shooting, editing and formatting video for the web.

PROVIDING YOU WITH QUALITY VIDEO SERVICES

 

  • Pre-Production – Scripting, storyboarding, set design, casting
  • Production – Complete location and studio video shooting capabilities
  • Webcasting & Live Streaming – Simultaneous broadcasting live or on demand
  • Still Photography – Professional still photography services
  • Studio – 1600 sq. ft. studio located in High Point, NC
  • Post-Production – Editing, animation, motion graphics and voiceover
  • Compression – We can deliver any format for Web or desktop
  • Duplication – Complete DVD and CD duplication service
  • Equipment Rental – Video cameras, monitors, lights, dolly, teleprompter and more
  • Video Crew For-Hire – We can provide a professional video crew to meet your needs

Watch our Demo!

 

 

Ready to get started? CONTACT US HERE!

Webcasting & Live Streaming

We work with the largest streaming firms in the country to provide webcasts and streaming presentations. We can guide you through the process of producing a media presentation distributed over the Internet using streaming technology. For example, we can help you broadcast a multiple camera panel discussion with a live local audience to thousands of computers around the globe simultaneously. You can even field questions from the worldwide audience. Or an individual can make a Power Point presentation with embedded video clips. The webcast may be distributed live or on demand. All webcasts are archived so they can be watched at any time after the live event. Take your live streaming experience to the next level.

Equipment List

[vc_row][vc_column][vc_column_text]The following is a partial list of the state-of-the-art equipment that we use for our productions. Our video equipment rental service will allow you to finish your project on time and on point.

  • Sony PXW-FS7
  • Sony PMW-F55 CineAlta HD/2K/4K
  • Canon EOS-C300
  • Sony PMW-350 HD camera recording to SxS cards
  • Sony PMW-EX1R HD camera recording to SxS cards
  • O’Connor 1030 head w 2 stage carbon fiber tripod
  • Satchler DV6 tripod system
  • Rokinon Cine DS Prime Lenses
  • Canon 4.7mm wide angle zoom lens
  • Canon remote zoom control
  • Chrosziel matte box
  • 17″ Panasonic HD monitor
  • 7″ Ikan HD monitor
  • Lectrosonics wireless mics
  • Telescripts TelePrompter
  • Dracast LED Lights
  • KinoFlo Interview Kit
  • Arri Soft Bank Kit
  • 20,000 watts of tungsten lights
  • Chimera 1K & 2K
  • Grip Truck with flags, nets, and C-stands
  • Dana dolly system
  • Matthews doorway dolly, skate wheels and track
  • 1600 SF studio

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Studio Space

[vc_row][vc_column][vc_column_text]At Gefen Productions we have a 1600 square foot, sound-proof studio with complete lighting. It’s great for everything from shooting talking heads to building small sets. We once built a WWII bunker in it! We can quickly and easily shoot interviews on white, black and green screen backgrounds.[/vc_column_text][/vc_column][/vc_row]

Video Production

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Are you trying to get your message to potential customers in a more engaging way?  Gefen Productions offers video production services that put your words into action, engaging viewers to sell them your product or service.

Our expert staff offers comprehensive, turnkey video production services.  From concept to shooting, editing and final rollout, we’ve got you covered.

Pre-Production

Let Gefen Productions conceptualize the vision and purpose of your video.  Whether it’s scripting, storyboarding, set design, casting, or simply brainstorming, we have the tools and expertise to make sure your video gets off to a good start.

Production

We have a 1600 sq. ft. studio, the latest equipment and skilled people to make each video we produce shine.  We also shoot on location throughout the United States—no location is too far or too wild for our team!

Commercials

Does your television advertising stand out?  Does it deliver a strong message?  Gefen Productions specializes in the production of high quality commercials for television and the web.

Marketing & Training Videos

Rather than spending countless man-hours training new employees or using outdated avenues to market your product or services, Gefen Productions can produce videos that capture your audience and deliver information in an engaging format.

Web Videos

Gefen Productions offers web video services from shooting to formatting video to play well on the web.  We have produced hundreds of successful web videos and can help you produce one, too.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”957″ border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column][/vc_row]