Tag Archive for: advertising

Videos Aren’t Just a One-Trick Pony: 4 Ways to Re-Purpose Video Content

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Good Looking Young Nerd Smart Guy Man Using Tablet Computer

There’s a lot to be said about re-using things. You can recycle old rubber tires and plastic water bottles, so why not re-purpose video content? In fact, if you leverage them correctly, they will provide content for your brand or product on a lot of different levels.

Say you’ve recently produced a commercial, product video or recruitment video. There can be life beyond the video’s original purpose!  Here are some insights on how you can re-purpose video content professionally to increase ROI for your company.:

  1. Website Content: It has been shown that consumers vastly choose video over text when given the option of how information is delivered and your website is prime real estate. House your product videos on product pages, introductions to the company on the company profile page, happy customer videos on the testimonials page, and your employee recruitment videos on your careers page.
  1. Social Media: We’re not just talking about posting your video on social video streaming sites like YouTube, although that should be a given. Videos are excellent content for Facebook, Instagram, Twitter and Pinterest. Studies have shown that videos and images yield higher engagement rates on these platforms than text alone. So, if you want your message seen—and heard—video is a shoe-in.

                            

  1. Email Blasts: Email marketing is not dead; in fact, it’s still a very viable way to market your product or service, with over 97% of Americans checking their email every single day. The trick is to make people want to read your emails; but if you include a video to help spice up the message—and their inbox—you’ll see greater conversions and click-through rates. Add a saucy and provocative subject line to entice people to open the email and watch your video views soar.

In fact, a study by Experian found that of companies who included GIFs in their emails, 72 percent revealed that their messages have higher transaction-to-click rates.

  1. Vlogs: Vlogs, otherwise known as a video blog, may be the missing component your blog needs to increase traffic and engagement. Like we’ve mentioned earlier, consumers actively choose videos over text to receive information. If you’ve got a great video on cool product features, don’t tell your audience about it…show them.

Just because you used a video on social media doesn’t mean you can’t use that same video on your website or in a blog. Don’t be afraid to use your video content in multiple arenas, when appropriate.

Consumers Bring New Meaning to the Term ‘Couch Potato’: We Watch 5.5 Hours of Video Content Every Day

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With the invention of sites such as Hulu and Netflix, most of us know the feeling of losing track of an entire day as we binge watch our favorite series. No? What about watching videos of funny cats, product demonstrations, or those funny Buzzfeed compilations? It’s hard to meet anyone these days who doesn’t watch a lot of video, either online, on television, or on their smart phones. If you knew that consumers were spending several hours watching video every day, would you invest in video content marketing? According to research from eMarketer, you may want to carve out a chunk in your marketing budget for video content if you want to keep your brand in front of engaged audiences.

eMarketer recently revealed that consumers are watching 5.5 hours of video content on average and 20 percent of that time is spent watching digital content every day. That’s a lot of air time. Aside from wondering what people do at their jobs all day, it begs the question: how can you get in front of this trend and in front of your target audience?

Another study from LiveClicker found that about 57 percent of retail brands reported that they saw average order values increase when users watched just one video they had produced. Sales also doubled when people watched 10 or more videos.

Video content comes in any forms, including but not limited to pre-roll ads, corporate videos and promos, video blogs, commercials, recruitment videos, question and answer segments, interviews, and product showcases.

Videos are a powerful sales tool because they can give consumers a more comprehensive look into the product, how it works, its features and functionality, which is much more than pictures alone can do.boy playing in the computer

For example, online shoe retailer Zappos understands the power of online videos. For each and every product, Zappos has created product videos that showcase the item, provide a detailed description, and give consumers an up close and personal look at the product they are trying to sell. Consumers are able to visualize the item fitting into their lives, feel more comfortable with the quality of product, and feel confident in their purchase.

Getting consumers to watch a video is the easy part; the trick is to convert them into customers. Your strategy can either make a video nothing more than an entertaining piece or a critical part of your sales toolbox. Be sure the point of your video is clear, there is a definitive call to action, and that it keeps your audience’s attention.

For more information about video content marketing and how to increase your sales, contact Gefen Productions to get your brand moving.

Tag Archive for: advertising

Get Your Brand Moving

 

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Gefen Productions has been a leader in video production NC since 1983.  We stay up-to-date with new innovations and production technologies. As a result, the service we offer our clients is unparalleled.

Our experienced crew offers complete video production services, putting your vision into motion.

Our capabilities include video production for web, corporate communications, broadcast, news and entertainment. We can take a project from concept to completion, or provide individual services such as shooting, editing and formatting video for the web.

PROVIDING YOU WITH QUALITY VIDEO SERVICES

 

  • Pre-Production – Scripting, storyboarding, set design, casting
  • Production – Complete location and studio video shooting capabilities
  • Webcasting & Live Streaming – Simultaneous broadcasting live or on demand
  • Still Photography – Professional still photography services
  • Studio – 1600 sq. ft. studio located in High Point, NC
  • Post-Production – Editing, animation, motion graphics and voiceover
  • Compression – We can deliver any format for Web or desktop
  • Duplication – Complete DVD and CD duplication service
  • Equipment Rental – Video cameras, monitors, lights, dolly, teleprompter and more
  • Video Crew For-Hire – We can provide a professional video crew to meet your needs

Watch our Demo!

 

 

Ready to get started? CONTACT US HERE!

Privacy Policy

Privacy Statement

Gefen Productions is committed to protecting your privacy. Through this policy we want you to understand that we respect and honor your right to protect personal information.

The information we collect will be used to allow us to get collect non-specific information about your visit to our website. We may use your email address, should you provide it to us in our email newsletter sign up form, to e-mail you newsletters and/or announcements that inform you of new offerings and promotions at Gefen Productions.

Gefen Productions collects website user information through the use of analytics tools that inform us about what areas of our site your visit most often. This helps us present you with the information, services, and features in which you are most interested and assists us in enhancing your experience on our website.

This privacy notice discloses the privacy practices for Gefen Productions at https://gefenproductions.com
This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
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Cookies
We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

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Comments
We use a Comments plugin to allow you to leave comments at our website. This plugin may collect your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the commenting interface, including correlating your Facebook account with whatever action you take within the interface (such as “liking” someone’s comment, replying to other comments), if you are logged into Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy: https://www.facebook.com/about/privacy/update

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Visitor comments may be checked through an automated spam detection service.

Google Analytics
We use Google Analytics to track social shares made at our website. Google automatically collects and stores certain information in their server logs which includes device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL, cookies that may uniquely identify your browser or your Google Account, in accordance with their data privacy policy: https://policies.google.com/privacy

Re-Targeting
This website uses the Google AdWords and Facebook remarketing services to advertise on third party websites (including Google and Facebook) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site; for example, using the contact form. This remarketing could be in the form of an advertisement on the Google search results page, a site in the Google Display Network, or on Facebook. Third-party vendors, including Google and Facebook, use cookies to serve ads based on someone’s past visits to the Gefen Productions website. Of course, any data collected will be used in accordance with our own privacy policy, along with Google and Facebook’s privacy policies. You can set preferences for how Google advertises to you using the Google Ad Preferences page.

Embedded Content
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Links
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you believe that we are not abiding by this privacy policy, you should contact us immediately via email at Info@gefenmarketing.com