Martin Lindstrom and His Virtual Director

At Gefen Productions, we do whatever it takes to get the job done right. Even if that means phoning a friend, so to speak.

World renowned branding guru, Martin Lindstrom, recently joined us in the Gefen Productions studio to shoot a video to promote his new book. But before we could get rolling, he had an unusual request. Lindstrom wanted one of his team members to help direct the video. There was one caveat; his colleague was in Vancouver and couldn’t be there in person.

Gefen Productions isn’t one to shy away from unusual requests, so we made it happen!

Armed with a laptop, Skype and a director’s chair, we set up our virtual director in front of the monitor. The director called the shots from Vancouver, scripts were emailed back and forth for last minute revisions, and the shoot was executed seamlessly.

When there’s a will, there’s a way…and Gefen Productions always likes a challenge.